Rock Luggage

Digital Designer

2021

I also worked as a dedicated Illustrator for Rock Luggage, developing a series of concept-led social proposals to promote the SunWave collection through distinctive visual storytelling. I delivered three creative directions: a typographic exploration integrating the word “Rock” within their existing animation system; a single-journey concept using consistent camera framing and colour-shifting luggage to communicate product range across a travel sequence; and a seasonal narrative showcasing year-round usability through fully illustrated environments created in Procreate and composited with product photography. Across these proposals, I focused on composition, visual continuity, and platform-aware formats to produce scroll-stopping social content that presented the product in considered and unexpected ways.